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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Improve conversion to firm choice

Understand your audience - Students tell us why they choose you as their firm choice, or why they decline you in favour of another provider. Find out your strengths and weaknesses in your Student Decision Reports.

Think smart for your future - Identify and plug your biggest drop-off points, benchmark against competitors and discover new prospects through. We can help you create smart strategies.

 

Insights dashboard screenshot

The next generation of insights

The Student Decision Insights Dashboard takes applicant engagement to a new level, replacing static reports with dynamic, interactive insights. 

Developed in collaboration with Higher Education providers, this intuitive platform gives you fast, actionable intelligence on the factors influencing student decisions. 

Capture authentic decision-making data and empower your institution to make confident, informed strategic choices.

Student Decision Insights Dashboard

How to improve your conversion

  
adviser talking to student

An engaged audience

Actively searching for the course and university that’s right for them, students trust what we say and are highly engaged with our communications.

  • 7.7% average conversion rate from email to application
  • 5.7% average conversion rate across all trackable channels

Statistics are from our 2025 entry sector RCA reports for pre-applicants.

Students looking at tablet

Increase applications through Extra and Clearing

Late applications and mind changers were 22% of the overall market in 2022. We can help you reach these students with engaging post-deadline Extra and Clearing recruitment campaigns.

Extra  Clearing