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Marketing, Sales, and Advertising Directors

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Wages

New workers
AVERAGE
Experienced
£33,004
£84,156
£151,933

New workers start around £33,004. Normal pay is £84,156 per year.
Highly experienced workers can earn up to £151,933.

Available jobs

In the past year there were 261,498 vacancies for this type of job

5.48%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.

  • Stays abreast of changes in market trends and advertising rates.

  • Controls the recruitment and training of staff.

  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.

  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.

  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.

  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Business Development

  • Customer Relationship Management

  • Marketing Strategies

  • Key Performance Indicators (KPIs)

  • Sales Strategy

  • Selling Techniques

  • Revenue Growth

  • Business To Business

  • Market Trend

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Sales

  • Communication

  • Leadership

  • Management

  • Innovation

  • Influencing Skills

  • Customer Service

  • Presentations

  • Negotiation

  • Planning

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

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